Lanhydrock National Trust cream tea advert sparks outrage

Cream tea with cream on firstImage copyrightNATIONAL TRUST
Image captionThe original “offending” promotional photograph

A Mother’s Day cream tea advert has sparked fury for depicting a scone with the jam dolloped on the cream.

The National Trust’s Lanhydrock in Bodmin angered Cornish locals by depicting the delicacy in the rival Devon tradition on a Facebook post.

Outraged locals said they were going to cancel memberships over the blunder.

The Trust apologised for the “heinous mistake”, adding staff will wear #JamFirst badges to support “a proper cream tea”.

About 300 people complained on the post, with some claiming it was “horrifying” and “made them feel sick”.

'#JamFirst' badgeImage copyrightNATIONAL TRUST
Image captionThe badges were made especially after the public outcry
Cream tea with jam on first
Image captionCampaigners said the matter of placing jam first was about identity

The member of staff responsible for the post “had been reprimanded and marched back over the Tamar” to neighbouring county Devon, the Trust said.

Richard Levy, Lanhydrock’s Visitor Experience manager, said it was a “genuine mistake” and the staff member was “meekly crawling around trying to avoid the storm” before returning to work on Monday.


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